I only ever involve myself with brands I truly adore.
Brands will increasingly handle their own e-commerce and rely less and less on local distribution partners. Why should they give away their profit margins?
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
When it comes to other celebrity brands, I think a lot of people do a great job, but it can't be all about them. Everybody doesn't want to just look like the celebrity, because they can't. They just want one element of that style.
We all have personal brands and most of us have already left a digital footprint, whether we like it or not. Proper social media use highlights your strengths that may not shine through in an interview or application and gives the world a broader view of who you are. Use it wisely.
Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.
Hulu is about the shows, not the networks. The shows are the brands that users care about.
To be honest, before I joined the industry, I knew very little about the fashion world, and I hardly knew any name brands. Probably because the price tags were a little too high, and home girl needed to work.
When it comes to brands and having the opportunity to be an entrepreneur, social media has really become a great outlet for people to become their own boss.
I do a lot of collaborations and productions, whether it's Switch or Steve Aoki or No ID or Will Smith or No Doubt - I always like to collaborate and be a quality control person for the people 'cause I have my own taste in music and bring that to other peoples' brands and help them learn a little bit.
As I've progressed in my career, I've come to appreciate - and really value - the other attributes that define a company's success beyond the P&L: great leadership, long-term financial strength, ethical business practices, evolving business strategies, sound governance, powerful brands, values-based decision-making.
Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity.
Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.
Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction.
They already know all about brands... but what 16- and 17-year-olds won't necessarily have is experience of the world of work. The more that businesses get involved with schools, the better, because businesses sometimes complain that students don't have what they require to succeed in work.
Just as established products and brands need updating to stay alive and vibrant, you periodically need to refresh or reinvent yourself.
My husband is in branding. He brands places - cities, institutions.
Everything seems set up for success in digital journalism - money, eyeballs, software, brands.
Bloggers and stores and publications and brands and houses all need to sort of take a deep breath and relax because no one is going away. The brands aren't going away. The designers, bloggers, publications aren't going away.
I am not a celebrity. I work with celebrities, and it is very difficult. When a celebrity wears a dress, it's good for business, so brands fight for the red carpet. Me? I don't like it, because fashion becomes a job about dressing celebrities. And it's a bit boring.
Hearst makes smart investments and partnerships across important industries, and HearstLive is the perfect opportunity to highlight the amazing innovations coming out of all of those brands.
Walmart is an amazing story of entrepreneurship and, as one of the world's most powerful brands, touches millions of lives every day.
We have a powerful portfolio of brands that are well-positioned for future growth, both domestically and internationally.
We find it much better not to try and take the Godrej brand across, but use very strong brands we have acquired in different geographies and push them.
'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.
After I grew some facial hair, I looked a bit older, and I guess that's what the modeling world wanted because I started booking more luxury brands.
You can be obsessed with makeup and hair products and, you know, your appearance and still be absolutely making smart life decisions and work on your smarts, develop your smarts by studying something like math. Then you'll make much better decisions on the brands of clothing that you buy or whatever it is that you want.
As I said, I haven't spent a lot of time thinking about partner brands.
I think people take for granted the success of the original content at A&E Networks and in building brands. People have selective memory on how long that takes.
In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities - real A-list Hollywood stars in America - the ads would make claims about tobacco quality or manufacturing science and, bizarrely, some brands had what almost amounted to health claims.
If you think that by threatening me you can get me to do what you want... well, that's where you're right. But - and I am only saying this because I care - there's a lot of decaffeinated brands on the market that are just as tasty as the real thing.
I didn't know anything about running gear when I started out, but after trying a few shoe brands, I've discovered that Brooks are my preferred shoes.
Late-night television is like the cereal aisle in the supermarket: too many choices. Also, too many 'different' brands that really aren't different at all.
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
All fashion brands are about looking good. Being Human is also about doing good. And you can do good by the simple act of slipping into a t-shirt or a pair of jeans.
I try really hard to separate myself from other celebrity brands.
