William Bernbach - Our job is to sell our clients' merchandise... not ourselves. Our job is to k...

William Bernbach Zitate

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

William Bernbach

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Deutsche Übersetzung

Unsere Aufgabe ist es, die Waren unserer Kunden zu verkaufen ... nicht uns selbst. Unsere Aufgabe ist es, die Klugheit zu töten, die uns anstelle des Produkts zum Leuchten bringt. Unsere Aufgabe ist es, das Unbekannte zu vereinfachen, das Unkraut abzureißen, das die Produktbotschaft erstickt.

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