Simon Mainwaring - If a brand genuinely wants to make a social contribution, it should start with wh...

Simon Mainwaring Zitate

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

Simon Mainwaring

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Deutsche Übersetzung

Wenn eine Marke wirklich einen sozialen Beitrag leisten will, sollte sie damit beginnen, wer sie sind, und nicht das, was sie tun. Denn nur wenn eine Marke sich und ihre Grundwerte definiert hat, kann sie Ursachen oder Initiativen zur sozialen Verantwortung identifizieren, die mit ihrer authentischen Markengeschichte übereinstimmen.

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