Robert Dallek - Despite all the public hand-wringing about negative advertising, political veterans ...

Robert Dallek Zitate

Despite all the public hand-wringing about negative advertising, political veterans will tell you that it persists because, more often than not, it works. But tearing down the other guy has another attraction: It can be a substitute for building much of a case for what the mudslinger will do once in office.

Robert Dallek

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Deutsche Übersetzung

Trotz aller Öffentlichkeitsarbeit über negative Werbung werden die politischen Veteranen Ihnen sagen, dass dies fortbesteht, da es meistens funktioniert. Aber den anderen Kerl abzureißen, hat noch eine weitere Attraktion: Er kann einen Ersatz dafür darstellen, was für den Fall des Schlammschlägers im Amt ist.

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