George Lois - I talk to all the creative directors today, and they take me aside, and they say, '...

George Lois Zitate

I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work.

George Lois

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Deutsche Übersetzung

Ich spreche heute mit allen Kreativdirektoren, und sie nehmen mich zur Seite. Sie sagen: "Weißt du, es muss großartig gewesen sein, als du damals alles tun könntest, was du willst." Ich sage: 'Huh? Entschuldigung?' Ich meine, wir haben gekämpft. In den 60er und 70er Jahren haben Sie mit Kunden Kriege geführt, und Sie müssen Kriege fortsetzen, um großartige Arbeit zu leisten.

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