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George Lois Zitate

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You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

George Lois

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Deutsche Übersetzung

Sie können keine großartige Werbung testen. Sie können nur das Mittelmäßige testen. Nicht, dass mich die Demografie nicht interessiert. Sie müssen verstehen, wen Sie suchen.

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