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David Ogilvy Zitate

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I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

David Ogilvy

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Deutsche Übersetzung

Ich stelle fest, dass die Marketingverantwortlichen ihre Zurückhaltung bei der Beurteilung des Urteils nehmen. Sie verlassen sich zu sehr auf die Forschung, und sie verwenden es als Säufer, der einen Laternenpfahl zur Unterstützung und nicht zur Beleuchtung verwendet.

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