I personally think 3D Touch is a game changer. I find that my efficiency is way up with 3D touch because I can go through so many emails so quickly.
A back door is a nonstarter. It means we are all not safe... I don't support a back door for any government, ever.
Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.
Every time I meet Prime Minister Modi and listen to him and then see his actions, including GST, I see bold things that I don't see in any other place. I am super impressed and optimistic.
Anything can change, because the smartphone revolution is still in the early stages.
I think that some people will never buy a computer because I think now we're at the point where the iPad does what some people want to do with their PCs.
I don't think Apple has to own a content business.
If you look at iPod, iPod wasn't viewed as a success, but today it's viewed as an overnight success. The iPhone was the same way. People were writing about there's no physical keyboard. Obviously nobody would want it.
You want to be the pebble in the pond that creates the ripple for change.
The way we look at manufacturing is this: the U.S.'s strategy should be to skate where the puck is going, not where it is.
People should have values, so by extension, a company should. And one of the things you do is give back. So how do you give back? We give back through our work in the environment, in running the company on renewable energy. We give back in job creation.
From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.
Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best.
You have to find the intersection of doing something you're passionate about and that, at the same time, is in the service of other people. I would argue if you don't find that intersection, you're not going to be very happy.
If you look at the automobile in many countries, there is a certified pre-owned market for Lexus, BMW, and many other brands. When you buy a high-end smartphone, you can expect the same kind of a situation there.
We could build just about anything that you could dream of. But that's not the question. The thing that Beats provides us is a head start. They provide us with incredible people that don't grow on trees.
I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.