Surprises can be compelling.
All we really want in life is to connect to other human beings, and when you desperately want to connect physically to one specific human being and you can't? That's something I find compelling.
I knew that a zombie book would not particularly appeal to some of my previous readers, but it was artistically compelling, and being able to do a short nonfiction book about poker was really fun and great.
Robert de Niro has always been fascinating to me. And if John Cazale were still alive, that would be a man I'd love to work with. I'm a big fan of Paul Thomas Anderson's films - I would be honored to work with him. I think he's a brilliant director, and he gets such compelling stories out of his actors and out of his crew.
I've been involved with great scripts and so-so leadership, and it's clear to me that leadership is the most compelling factor.
There's something very beautiful and compelling about someone who has ambition and someone who knows what they want, but it can get a little frustrating at times, so I understand that. I have sympathy for that.
What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.