All Internet comedy is niche comedy. If you do an Internet video about Halo, every Halo fan will send it to every other Halo fan. But if you did an episode of a network comedy that parodied Halo, most of your audience wouldn't even get it.
All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top.
Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.
I've felt strongly that the advantage of Linux is that it doesn't have a niche or any special market, but that different individuals and companies end up pushing it in the direction they want, and as such you end up with something that is pretty balanced across the board.
Horror does better when it's bubbling under. It's a niche. It doesn't like the limelight.
Those of us in the industry who are still foolishly clinging to the idea that female films with women at the center are niche experiences - they are not. Audiences want to see them and, in fact, they earn money. The world is round, people.
We're creating a brand image which didn't exist in the beginning, and I want to grow that. And in the way that the clothes and services we offer are a luxurious niche, I want to be doing that with accessories.
So I'm writing more highly personalized and intellectual music, and I think that's good. It might take longer to find me, but I think that niche is perhaps underserved, so I'm going to serve that.
One has to create music with mass appeal and not something which is niche. With niche music, you will only go a small distance.
I'd try to become known as a world expert on 'something,' to take a small niche you can define.
In the '90s, you couldn't say the word 'nerd' to someone when pitching a show. They would have considered that too niche and wouldn't have listened.
What's exciting about Sundance is that they're making a name for themselves in this boutique television niche world, and there's energy behind that.
Ann Coulter is very popular. She has got a niche. She is a best selling author, but she does not represent Republican women.
Deep Purple is a damn good band and we've made a niche in rock 'n' roll history. Maybe not a huge one but enough to be very proud of.
One of the main pitfalls of any theoretically 'niche' show is that you spend too much time on the 'niche' and not enough time on the 'show.'
I didn't think, 'I'd really like to work in TV; maybe I could carve out a niche where I talk to people who are somehow involved in marginal or difficult lifestyles... ' It was something I gravitated to very naturally as a subject area, almost instinctively, and somehow turned into a TV career without meaning to.
