In a faraway land called 'pre-2000,' what Earthlings now call blogging was called 'keeping a diary.' It's hard work to do well. I tried doing it in the early 1990s but had to stop because I no longer had a life - instead I had this thing that generated anecdotes to go into my diary. The diary took over and I had to stop.
Corporate blogging strategy requires some specialist insight in order to understand tone, the definition of micro-niche leaders, and subjects to cover.
I am sure if you went back to the days of 'My Fair Lady,' they would have had one public dress rehearsal, and that is it. And in a way, I would like to go back to that. Now you have people tweeting and blogging immediately, so you may as well regard your first preview as your opening night because you are going to get reviews.
