William Bernbach - You can say the right thing about a product and nobody will listen. You've go...

William Bernbach Zitate

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.

William Bernbach

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Deutsche Übersetzung

Sie können über ein Produkt das Richtige sagen und niemand wird zuhören. Man muss es so sagen, dass die Leute es in ihrem Bauch spüren werden. Denn wenn sie es nicht fühlen, wird nichts passieren.

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