Ader / Core Anerkennung / Recognition Anstrengung / Effort Basierend / Based Braucht / Needs Die meisten / Most Fokus / Focus Kunden / Customers Unsere / Our Wahl / Choice Wichtig / Important
You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want?
The more important the subject and the closer it cuts to the bone of our hopes and needs, the more we are likely to err in establishing a framework for analysis.
What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.
Small-business customers are very conservative and very cheap. We don't have to explain ourselves for the most part.
There is no question that we must do more to secure our borders - but how we go about securing them is also important.
I still believe there is a need to open up search and it will come eventually. It is very important to challenge the current models.
I like the House. The House is where you can effect the most change. It's such a fast-moving dynamic body compared to the Senate.
I really like comedy. There's always a choice, when you're writing: you can either go for the joke or you can go for the story, the important stuff.
A guy named Charlie Beacham was my first mentor at Ford. He taught me the importance of the dealers, and he rubbed my nose in the retail business.