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Companies with aspirations to be larger publishers - Kabam, Kixeye, even Zynga - are moving aggressively off the Facebook platform to mobile and the open Web. Publishers aren't convinced that the costs of being on Facebook are worth it.

Mitch Lasky

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Unternehmen mit dem Bestreben, größere Herausgeber zu sein - Kabam, Kixeye oder sogar Zynga - verlassen die Facebook-Plattform aggressiv auf Mobile und das offene Web. Die Publisher sind nicht davon überzeugt, dass sich die Kosten für ein Facebook-Besuch lohnen.

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