Howard Stringer - When color TV arrived, it just sat there and you saw color. I've been to retai...

Howard Stringer Zitate

When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, 'I don't want to buy that.' There's a lot of marketing connected to introducing technologies and especially introducing new experiences.

Howard Stringer

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Deutsche Übersetzung

Als das Farbfernsehen ankam, saß es einfach da und Sie sahen Farbe. Ich war in Einzelhandelsgeschäften, wo es überhaupt keine 3D-Brille gab und die 3D-Bilder alle verschwommen waren. Die Leute kamen und sagten: "Ich möchte das nicht kaufen." Mit der Einführung von Technologien und vor allem mit der Einführung neuer Erfahrungen ist viel Marketing verbunden.

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