Howard Schultz Zitate

In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.

Howard Schultz

Deutsche Übersetzung

Wenn Sie in den 1960er Jahren ein neues Produkt in Amerika eingeführt haben, glauben 90% der Menschen, die es zum ersten Mal gesehen haben, an das Unternehmensversprechen. 40 Jahre später glaubten weniger als 10% der Öffentlichkeit, wenn Sie dieselbe Übung machten. Der Bruch des Vertrauens beruht auf der Tatsache, dass der Verbraucher enttäuscht wurde.

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