Elizabeth Flock - One of the most bitter complaints of craft brewers is that big beer wins consumers...

Elizabeth Flock Zitate

One of the most bitter complaints of craft brewers is that big beer wins consumers by introducing beers whose names resemble the names of actual independent beers. After New Belgium came out with a popular beer called Sunshine Wheat, MillerCoors, through its Leinenkugel brand, came out with a beer called Sunset Wheat.

Elizabeth Flock

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Deutsche Übersetzung

Eine der erbittertsten Klagen der Craft Brewer ist, dass das große Bier die Konsumenten durch die Einführung von Bieren gewinnt, deren Namen den Namen von unabhängigen Bieren ähneln. Nachdem New Belgium ein bekanntes Bier namens Sunshine Wheat herausgebracht hatte, brachte MillerCoors über seine Marke Leinenkugel ein Bier namens Sunset Wheat heraus.

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