Alexander Osterwalder - You need to be naive enough to do things differently. No big publishing hous...

Alexander Osterwalder Zitate

You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products.

Alexander Osterwalder

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Deutsche Übersetzung

Sie müssen naiv genug sein, um die Dinge anders zu machen. Kein großer Verlag hätte es uns erlaubt, ein vollständig gestaltetes vierfarbiges Geschäftsbuch im Querformat zusammenzustellen - weil es der Logik der Verlagsbranche widersprach. Wir haben jedoch Business Model Generation als ein Produkt betrachtet, nicht nur ein Buch - ähnlich wie bei Apple-Produkten.

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