There has to be something about your business that gets you excited. Otherwise, you probably wouldn't have spent your precious - irreplaceable - time on it.
Everyone needs to start doing interviews over email. Whether you're a journalist or a spokesperson speaking to the media, you're better off communicating questions, statements, or inquiries via email.
Every media appearance is a learning experience about the media outlet and their journalists and their feelings about you, so treat it as such.
When work impedes on sleep, poor planning is to blame - not superior will power.
As someone responsible for my own fair share of marketing stunts, I am suspicious and cynical - I'll disclose that right up front.
We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.'
People love stories; they use stories to make sense of the world.
