Zitat des Tages von Howard Schultz:
Managing and navigating through a financial crisis is no fun at all.
My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway.
I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.
I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.
We have a big opportunity in China. We think the number of stores here can rival the number in North America.
I can't imagine a day without coffee. I can't imagine!
Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food.
In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.'
In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.
We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious.
Expect more than others think possible.
The challenge of the retail business is the human condition.
Dream more than others think practical.
America's leaders need to put their feet in the shoes of working Americans.
Everyone must have a shot at the American Dream.
I despise research. I think it's a crutch.
I'm a voracious reader.
In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.
The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.
Risk more than others think safe.
China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that.
In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own.
Care more than others think wise.
A great business has to have a conscience. You have to know who you are and who you are not.
I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
I love being the underdog.
On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up.
I'm not losing any sleep over Dunkin Donuts.
Starbucks represents something beyond a cup of coffee.