What has now become conventional in terms of digital marketing and the discovery of new talent was once very unconventional - and people forget that.
I guess I had what you could call an unconventional upbringing.
The Special Operations community is rooted in unconventional warfare.
I must be honest here; I don't think there's such a thing as 'unconventional' when it comes to YA. YA readers are the most open-minded in the literary world. They'll read anything.
Endorsing unconventional monetary policies unquestioningly is tantamount to saying that it is acceptable to distort asset prices if there are other domestic constraints on growth.
When I was younger, I used to think that my unconventional upbringing was a weakness, but over the past few years, I've learnt to see it as one of my greatest strengths.
You have major labels that are willing to take unconventional approaches because the old model is crumbling in front of us.
My life has been pretty unconventional. The publishers saw a story in it, and yes, my life has been put in a book.
