The World Cup is a very complicated tournament - six games, seven if you make it to the final - and maybe if you lose one game you're out, even if you're the best.
I rise near dawn, make a strong cup of coffee, wander to my desk and come fully awake by reading something written the day before.
Doing jersey advertising for the World Cup is not in the same universe as putting advertising on NHL sweaters.
Some anthems are great for sports. You've got the Russian national anthem... 'O Canada,' how wonderful is that for hockey... but I chose the Italian national song because at my first World Cup, I saw the Italians play four times, and they won all four times - they won the championship.
The World Cup must remain the number one competition, because it is our only source of money and, with that money, we can develop football in the whole world.
