Zitat des Tages über Sponsoren / Sponsors:
Maybe back in the day you didn't need to be the greatest looking to be on TV and you didn't need to speak the best, but in this day and age, I think you need to be the package. You need to look the part for your sponsors, you need to be able to speak the part for the media and to big CEOs.
The Olympics are only once every four years, so you have to take advantage of all your opportunities, both to be an inspiration to people and help support your sponsors who help you.
It's very difficult for me to do fund raising for my own organization if I'm working for other companies because sponsors will say, 'Well, hey, man, if she's doing a ballet for Ballet Theatre, we'll give money to Ballet Theatre.'
People actually get sponsors based on the merits of the Cup, not on the merits of the sailors.
Talk radio around Boston is brutal, and I think that's part of what goes on is that people as they're driving to and from work start listening to these jerks, and I say jerks, because I don't think they know what they're talking about and they're just serving some things up as controversy so they can sell the show to sponsors.
I know that when I'm standing alone below a thousand-foot wall, looking up and considering a climb, my sponsors are the furthest thing from my mind. If I'm going to take risks, they are going to be for myself - not for any company.
Unbeknownst to most American investors, significant portions of their public pension, mutual fund, life insurance and private portfolios are comprised of stocks of privately held companies that partner with state sponsors of terror.
In climbing, sponsors typically support an athlete but provide very little direction, giving the climber free rein to follow his or her passion toward whatever is inspiring. It's a wonderful freedom, in many ways similar to that of an artist who simply lives his life and creates whatever moves him.
We need strong personalities and only one world champion to attract sponsors.
Terrorist groups and their extremist state sponsors cannot be fought with kid gloves and flowery words of persuasion. As the U.S. has displayed in Afghanistan and in Iraq, only a vigilant and determined campaign of confrontation can deter and obstruct them.
When I was a child, the FA Cup was one of the crown jewels of the sporting year, along with the Grand National, Wimbledon and The Open. But with every announcement it seems to lose another piece of its identity. First it was sponsors added to the name, followed by the semi-finals at Wembley.
The corporate media is there to push the agenda of the sponsors, and many of those sponsors are weapons manufacturers. So it stands to reason that you won't get a diversity of opinions on television.
I hope this series is good work, but it is in the half-hour medium, which is limited to a kind of mediocrity that sponsors are just dying to have right now, and the public, for some reason, is unconsciously demanding.
We have an online clothing boutique called Pink Candy Boutique that we manage in the midst of all of this, and trying to bring in different types of sponsors into NASCAR.
But Angela had at least 30% more viewers on the same night at the same time. I mean, she wiped everybody out. But the sponsors don't care when she had the most people. They only care about if there was only a handful of young viewers on the other one.
I knew that life isn't always just about the Olympic gold medals and the sponsors.
Sponsors and networks will really go all out and simply evaluate people on the basis of talent.
Creating a top team and being in a position to win the Tour de France will give me a nice feeling. But I know it is not easy to create a top team from zero. You need good riders, good staff, a lot of preparation and, most important, a lot of sponsors.
Oakley and Burton have been my main sponsors since '87. I've been riding for both of them.
In Athens I was 17 and I didn't have any expectations. I was just swimming fast and racing everybody. I didn't have the joy after my races in 2007. I didn't want to go to Beijing. I had to for sponsors.
'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.
The Masters is a very important tournament. You don't want to jeopardize your chances. The sponsors understand that.
Every GP Masters race will stand out because we will be available for fans, media and sponsors.
I also appreciate the lasting friendships I've made while working with our great sponsors through the years, including Miller Lite, Shell and Dodge.
I wanted to be a professional motor racer. It was only due to lack of sponsors that I could not do it.
It's important to understand that you have to dedicate time to your sponsors, to have relationships with the people and the media, but it is also hard when you are first coming up and your primary focus is on tennis.
When I go back to France now I spend all the my time with press and sponsors. I do not have a lot of time to spend at home with my family.
When I follow the finals of the European Cups, I look at all the aspects surrounding protocol, to get some ideas. I am interested in personalities, sponsors and the stands. But as soon as the whistle goes, it's all on the pitch.
The world of extreme sports is also one of big business. Kids might think that snowboarding is the ultimate freedom, but this freedom is being marketed to them by commercial sponsors.
I am climbing Mt. Kilimanjaro in Africa this Summer as a personal physical goal for myself, but also as a way to bring on sponsors and raise awareness and funds to help benefit the programs and initiatives of Chefs for Humanity.
Whenever it's suggested that our sponsors have some kind of influence or control of what we cover in some kind of censorship through financial pressure, it's rubbish. That's never happened.
A lot of sponsors over the years have left us. They've all come back. But they chose to leave us for a while because of stories we have done about them or their products or their friend's products or whatever.
Let it be known: I am a free agent. I'm operating as an independent label. I do not have corporate sponsors. I don't have no corporate backing. I don't have no major distribution.
I wear pink on Saturdays for breast cancer, and I wear blue on Sundays. I'm superstitious. At the Evian tournament in 2010, in which I came in second, I wore baby blue on a Sunday. And ever since then, I've worn it every Sunday. Puma sponsors me, so I wear all their outfits in bright colors. I wear matching hair ribbons, too.
If you look at the sponsors who were in the sport 15 years ago compared to now there are a lot fewer. Why? Because those runners who took drugs tainted the sport. They tainted all of us in it.
We gave the show away and in return, we received a certain number of minutes per hour for the three-hour show that we could sell to Madison Avenue. One of the first sponsors was MGM Records.
