BitCoin is actually an exploit against network complexity. Not financial networks, or computer networks, or social networks. Networks themselves.
Since I did the SK Project and I partner with the United Nations World Food Program, I got a lot of different feedback from people online. Through social networks and through the Twitter. I read the comments and see 'em saying, 'People hungry here, Fif.'
There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.
The Internet creates as well as destroys. Social networks, search advertising, and cloud computing are multibillion dollar industries that didn't exist 10 years ago. They are products of the same force that has rendered the Postal Service's core business obsolete.