People crave predictability, and when you design and use systems, you give people predictability. More importantly, when you build systems, they can help you orchestrate, and orchestration helps you create the habits that continuously improve the systems!
I listen to my body. Some days all I want is a good steak and others, I crave veggies and quinoa.
I don't crave fame. I mean, it's nice to be recognized. It is useful.
I never really drank coffee in college, but now I'm on my feet all day and out all night and can't believe it hasn't always been in my life. When morning comes I crave it.