Zitat des Tages über Schwerpunktgruppen / Focus Groups:
By that I mean, I think that it is true that politics and political heroes have to satisfy our need to be greater than mortal in some way, and that's led them into creating illusions, sound bites, focus groups that tell you what to do.
Women in my focus groups, they say a bald man is trustworthy. He has nothing to hide.
In life, you know, they do this in focus groups; if you were in such and such circumstance, what would you do? Well, you never know what you're going do unless you're faced with it.
I don't have any focus groups on talent and programming. If I need five people in a mall to be paid $40 to tell me how to do my job, I shouldn't do my job.
And the inner dynamics of Hollywood are like politics. Say you give a script to a group of executives - they all sit around, afraid to voice an opinion, saying nothing, waiting to know what the consensus is. Just like focus groups, opinion polls or a cabinet.
When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, 'Who are these people? Why should we watch them?
This party will not take its position based on public opinion polls. We will not take a stand based on focus groups. We will not take a stand based on phone-in shows or householder surveys or any other vagaries of pubic opinion.
My career, I look at it in a Darwinian framework. I'm going to do exactly what I want, and I'm going to survive, or I'm not. I'm not going to pander. I'm not going to change things. I'm not going to do focus groups. I'll live and die by the sword. I don't care. Because I couldn't live with myself.
Half the stuff I have done which has been successful would never have been made if it had been shown to focus groups.