What I'm attempting to do is to show people that if I can spend some time with very dangerous spiders and snakes and scorpions, then maybe they'll feel different about the spiders and snakes they find around their areas. I don't need people to keep them as pets. I just like them to be respectful and see that everything in nature has its place.
Rather than wait to be discovered, discover yourself. Whatever it is that you intend to do later, start doing it now, get good at it, and show people what you've done. Actions speak louder than words.
People lead complicated lives and aren't hanging on your every word or the company mission statement. You have to become a broken record of your expectations of the organization and show people why it is relevant and how it works in specific ways.