All the time people ask me, like, 'Oh my God, what did you do to get ready for the red carpet?' And I'm like, 'I just had Thai food.' I love to work out and do cardio and have a healthy, active lifestyle, but I also am not going to, like, freak out over food.
People in minority religious communities, like Paganism, often feel isolated and even marginalized by others because of the lifestyle differences associated with their spiritual path.
Psychographics speaks more to an attitude, a lifestyle.
I think any message behind a lifestyle brand should embrace everyone.