Shopping for groceries for most people is like a chore. It's like doing the laundry or taking out the garbage. And we strive to make shopping engaging, fun and interactive.
But love is really more of an interactive process. It's about what we do not just what we feel. It's a verb, not a noun.
The 1980s was a time of the great recession of interactive entertainment. When Atari fell in 1982, until Nintendo launched its console, video games were an outcast for five years.
Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with.
'Tickle Monster' is an interactive book and, by the nature of the story, bonds the parent and child through tickling and laughter.
Kids today are so intelligent and computer savvy, so pairing an interactive computer world with something cuddly seems like a natural fit.
'Tree Fu Tom' is a truly interactive programme because it is designed to help children get up off the sofa and physically move, which is a very important part of children's development.
