An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.
Sarah Palin - now don't laugh - is writing a book. Not just reading a book, writing a book. Actually, in the word of the publisher, she's 'collaborating' on a book. What an embarrassment! It's one of these 'I told you,' books that jocks do.
When I was a publisher of CNN, I took responsibility for the actions of the network.
Gone are the days when a publisher could take out an ad, count on a few reviews, and have an author do a couple of signings. Nowadays, readers want to feel a connection with an author.
As the publisher of the 'Tory,' I strive to defend the pillars of Western civilization against the distractions of diversity.
