The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'
Augusta is a very unique golf course. It's a long hitters' course; main reason is because the greens are so severe, and the areas where they put the pin is such a small area. The little plateaus and undulations mean it's incredibly important to be close to that pin so you can be aggressive.
The main reason why people should care about research in fundamental physics is the same reason they care about astronomy and cosmology. People, children, want to know what we're made out of, how it works, and why the universe is the way it is.
The wealth-income ratio in the United States has always been lower than in Europe. The main reason in the early years was that land values bulked less in the wide open spaces of North America. There was, of course, much more land, but it was very cheap.
The main reason I did 'Captain America' was because I wanted to get out of my own head and stop taking my work so seriously.
The main reason I backed DeepMind was strategic: I see my role as bridging the AI research and AI safety communities.