When you read reviews on Yelp, you get a good sense of what's going to happen when you walk in the door of that business. The challenge is that there are fifteen million businesses in the U.S., and its very hard to communicate with all of them about how Yelp works, and why it works the way it does.
I have a very good sense of tone, and it's possible to talk about very personal things and maintain a level of dignity and even privacy - to go to the place, to talk about it, but not get icky.
