We have a list of human rights - right to food, right to shelter, right to health, right to education, many such items which are considered and accepted as bill of rights. These are to be insured to people. So all nations, all societies try to do that.
Some social scientists say that in-group/out-group biases are hard-wired into the human brain. Even without overt prejudice, it is cognitively convenient for people to sort items into categories and respond based on what is usually associated with those categories: a form of statistical discrimination, playing the odds.
I'm a populist. I'm the people's designer... It's important that there are price points that allow people in who maybe don't have the ability to have higher-ticket items - but they can still have something very emblematic of the collection.