An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.
My dad was an Arsenal supporter and he used to take me there, but I've always been Chelsea.
It's fantastic for Arsenal, and for English football as well. You've got an English club with a lot of young English talent committing themselves to a club.
In 1940, President Roosevelt called on American industry to become the 'great arsenal of democracy.' Automotive manufacturers in Michigan responded and converted their assembly lines from cars to tanks and helped America win World War II.
The number of French players Arsenal have brought through is very impressive, and many of the players who arrived, especially the young ones, were unknown when they arrived to the general public.