Positive market incentives operating in the public interest are too few and far between, and are also up against a seemingly never-ending expansion of perverse incentives and lobbying.
During the 1990s the United States sought to impose the 'Washington Consensus' on Latin American governments. It embodied what Latin Americans call 'neo-liberal' principles: budget cuts, privatization, deregulation of business, and incentives for foreign companies. This campaign sparked bitter resistance and ultimately collapsed.
We didn't wait for the renewable heat incentives to come into place; we wanted to be first to provide consumers with alternative ways to heat their homes.