William Bernbach - It is insight into human nature that is the key to the communicator's skill. ...

William Bernbach Zitate

It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.

William Bernbach

Bewertung: ★ ★ ★ ★ ★ 5,0 Sterne

Deutsche Übersetzung

Die Einsicht in die menschliche Natur ist der Schlüssel zu den Fähigkeiten des Kommunikators. Denn während sich der Autor mit dem beschäftigt, was er in seine Schriften schreibt, beschäftigt sich der Kommunikator mit dem, was der Leser daraus bekommt. Er wird daher ein Schüler, wie Menschen lesen oder zuhören.

← Vorheriges Zitat

Nächstes Zitat →

Ähnliche Autoren

Bill Gates Henry Ford Jim Rohn Les Brown Peter Drucker Stephen Covey Steve Jobs Warren Buffett

Ähnliche Zitate

Every human being has hundreds of separate people living under his skin. The talent of a writer is his ability to give them their separate names, identities, personalities and have them relate to other characters living with him.

Mel Brooks

It's not like what I do, how I write, changes depending on the nature of the project. I give each story my all, regardless of if there are a few thousand people reading it or a few hundred thousand.

Jason Aaron

Without question, we need to be informed of the happenings in the world. But modern communication brings into our homes a drowning cascade of the violence and misery of the worldwide human race. There comes a time when we need to find some peaceful spiritual renewal.

James E. Faust

I try to be as honest as I possibly can about the contradictions within my own heart and thereby get to something 'true' and revealing and important about contemporary American culture and human nature.

David Shields

I finally get to the place where the book has matured in my mind and I can hardly wait to start writing it. Then I just sit down and I start. I hit the go button. I have an outline, which is 70 pages, but I don't look at it. I never have to look at it.

Stephen J. Cannell

The good poet sticks to his real loves, those within the realm of possibility. He never tries to hold hands with God or the human race.

Karl Shapiro

However, if the religions in essence merely repeat statements from the United Nations Human Rights Declaration, such a Declaration becomes superfluous; an ethic is more than rights.

Hans Kung

I'll literally pay three Hollywood readers who don't know me to read my scripts under the radar and give cold comments. And at the early screenings of my movies, I'll hand out questionnaires that can be filled out anonymously so people can be brutally honest because, to your face, they won't be.

Catherine Hardwicke

How many thorns of human nature are bristling conceits, buds of promise grown sharp for want of congenial climate.

John Burroughs