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Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.

Simon Mainwaring

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Deutsche Übersetzung

Die Verbraucher von heute sind bestrebt, treue Fans von Unternehmen zu werden, die den zweckmäßigen Kapitalismus respektieren. Sie sind nicht dagegen, dass Unternehmen Gewinne erzielen; Sie sind vielleicht sogar Investoren dieser Unternehmen - aber im Kern wünschen sie sich mehr einfühlsame, aufgeklärte Unternehmen, die ein Gleichgewicht zwischen Gewinn und Zweck suchen.

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