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User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.
In this great age of communication, there a lot of people you can't actually understand. I know everyone tweets, and twits and texts and all that, but actually we've all got voices, and it is awfully nice to hear them and if you can understand what people are saying.
I've found over the years that for some reason, people either are big fans and have to use me, or they don't quite understand what I'm doing.
Understanding the intentions of a play is so key because you can block a guy into the running back if you don't know how the play is supposed to work or where the back is going to come out.
People think I'm just an old Luddite, but that's untrue. I buy every new gizmo as it comes out, play with it until I understand how it works, and then give it away.
But more than that, I wanted my wife and my family to see how I can actually play this game. They haven't seen me at my best, and I want them to.
I learned that if you bring black people together, you bring them together with a song. To this day, I don't understand how people think they can bring anybody together without a song.
It was really weird, when this thing started, to hear lawyers and MTV people calling me and actually saying 'ButtHead.' People tried to avoid it too.
I didn't know Albert back then - I just learned to play that way. He and I were the only guys that played left-handed. Then left-handed people came from every direction.
