Leo Bogart - The Great Idea in advertising is far more than the sum of the recognition scores, the r...

Leo Bogart Zitate

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

Leo Bogart

Bewertung: ★ ★ ★ ★ ★ 5,0 Sterne

Deutsche Übersetzung

Die großartige Idee in der Werbung ist weit mehr als die Summe der Anerkennungswerte, der Ratings und aller anderen oberflächlichen Indikatoren für ihren Erfolg. es ist im Reich des Mythos, auf das Messungen nicht zutreffen können.

← Vorheriges Zitat

Nächstes Zitat →

Ähnliche Autoren

C. Wright Mills Charles Horton Cooley Deborah Tannen Ivan Illich Lewis Mumford Robert Staughton Lynd Samuel P. Huntington Talcott Parsons

Ähnliche Zitate

A great story poorly told doesn't do anybody any good at all, and nobody wants to hear it, and nobody wants to read it. The craft of it is really more important than the subject matter.

Jason Isbell

It comes up over and over and over again that a ten times increase in the weight-oriented density of batteries or the volume metric, the space-oriented density of batteries, would enable so many other moonshots that that's one that just constantly comes up over and over again, and we will start that moonshot if we can find a great idea.

Astro Teller

I cannot consistently, with self respect, do other than I have, namely, to deliberately violate an act which seems to me to be a denial of everything which ideally and in practice I hold sacred.

Roger Nash Baldwin

And gradually they're beginning to recognize the fact that there's nothing more secure than a democratic, accountable, and participatory form of government. But it's sunk in only theoretically, it has not yet sunk in completely in practical terms.

Wole Soyinka

Am I the only one who can't seem to reconcile the grand canyon of cognitive dissonance I feel when people with much more important jobs than I have manage to score much lengthier times off?

Kevin Bleyer

What seems to be generosity is often no more than disguised ambition, which overlooks a small interest in order to secure a great one.

Francois de La Rochefoucauld

To become a singer requires work, work, and again, work! It need not be in any special corner of the earth; there is no one spot that will do more for you than other places. It doesn't matter so much where you are if you have intelligence and a good ear.

Enrico Caruso

Not every great idea needs to be Campbell-generated. It's clear that partners and vendors and other external sources will generate innovative ideas for us.

Denise Morrison

Stocks change. Industries change. But the underlying reasons certain stocks are good investments remain the same. Only the fullness of time reveals which are the most sound.

James O'Shaughnessy