Howard Schultz - When I first discovered in the early 1980s the Italian espresso bars in my trip to ...

Howard Schultz Zitate

When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.

Howard Schultz

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Deutsche Übersetzung

Als ich Anfang der 1980er Jahre die italienischen Espresso-Bars auf meiner Italienreise entdeckte, bestand die Vision darin, das für Amerika neu zu schaffen - einen dritten Platz, den es vorher nicht gegeben hatte. Starbucks haben das in Amerika nach unserem eigenen Image neu geschaffen. ein Ort, an dem Sie nicht nach Hause oder zur Arbeit gehen können. Wir haben auch eine Branche geschaffen, die es nicht gab: Kaffeespezialitäten.

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