Clayton M. Christensen - If you understand cause and effect, it brings about a set of insights that ...

Clayton M. Christensen Zitate

If you understand cause and effect, it brings about a set of insights that leads you to a very different place. The knowledge will persuade you that the market isn't organized by customer category or by product category. If you understand the job that consumers need to complete, you can articulate all of the experiences in that job.

Clayton M. Christensen

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Deutsche Übersetzung

Wenn Sie Ursache und Wirkung verstehen, führt dies zu einer Reihe von Erkenntnissen, die Sie an einen ganz anderen Ort führen. Das Wissen wird Sie überzeugen, dass der Markt nicht nach Kundenkategorie oder Produktkategorie organisiert wird. Wenn Sie die Aufgabe verstehen, die die Verbraucher ausführen müssen, können Sie alle Erfahrungen in dieser Tätigkeit artikulieren.

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