Anne Sweeney - The more opportunities people have to experience television on different platforms, t...

Anne Sweeney Zitate

The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit, but the ratings have gone down. But we've seen kind of the horizontal benefit of this. And it remains a great, great promotion engine.

Anne Sweeney

Bewertung: ★ ★ ★ ★ ★ 5,0 Sterne

Deutsche Übersetzung

Je mehr Möglichkeiten Menschen haben, um das Fernsehen auf verschiedenen Plattformen zu erleben, desto mehr konsumieren sie insgesamt. Es gab also tatsächlich einen Nutzen, aber die Bewertungen sind gesunken. Aber wir haben einen horizontalen Vorteil davon gesehen. Und es bleibt eine großartige, großartige Promotion-Engine.

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