As an entrepreneur, the pressures of a startup can be enormous, but it's rarely life or death.
South America's most populous country, Brazil, is also emerging as one of the region's most social-media savvy.
As technology has improved, our digital lives have only grown more tangled and cluttered.
Companies and managers that find a way to harness social media stand to gain.
Entrepreneurs, by disposition, are built to think big. When a role no longer affords those opportunities, it might be best to leave it in capable hands and move on.
It may be coincidence that the decline of newspapers has corresponded with the rise of social media. Or maybe not.
Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand.
HootSuite never had a big launch. We were lucky to even have office space.
It helps to look at branding as a challenge that entrepreneurs spend years perfecting.
Email is familiar. It's comfortable. It's easy to use. But it might just be the biggest killer of time and productivity in the office today.
