Zitat des Tages von Julian Treasure:
People often mistake our mission at The Sound Agency for a crusade for silence, but actually, silence is in many ways just as bad as too much noise.
Retailers don't think about why they have music. There are a number of issues. It can be very powerful in the right place, where it is played appropriately.
It's a common mistake to speak the same to everybody. We all have different filters.
The Hindus say, 'Nada brahma,' one translation of which is, 'The world is sound.' And in a way, that's true, because everything is vibrating.
If you want to be listened to, the first step is to listen well yourself.
The trouble with listening is that so much of what we hear is noise, surrounding us all the time.
Music is made to be listened to, so you immediately have an issue where you're playing it in the background like wallpaper. Music doesn't want to behave like that.
By starting to pay attention to our natural soundscapes, businesses can reduce staff turnover, increase productivity, and increase profits.
Listening is a crucial aspect of democracy. Listening creates understanding, and understanding permits one of the most important things about every democracy, which is civilized disagreement.
It's dangerous to generalise about sound because many of its effects work through association. These can be universal: we all instinctively associate any sudden, unexpected noise with danger and react with a release of fight/flight hormones, while most people find sounds like gentle rainfall or birdsong calming and reassuring.
It's time architects start designing for our ears as well as our eyes.
Someone else's paper is fascinating until you buy it yourself. Then it loses its appeal, and you have to pass it on to someone else to reinvigorate it.
We experience every space in five senses, so it's strange that architects design just for the eyes.
Just three minutes a day of silence is a wonderful exercise to reset your ears and to recalibrate so that you can hear the quiet again. If you can't get absolute silence, go for quiet; that's absolutely fine.
For the great speakers, it's all about the audience. And the feeling they have is that they're giving a gift, of maybe knowledge or inspiration or motivation.
Most people think it's a linear relationship: I speak, you listen. Actually, it's a circle, because the way you listen affects how I speak, and the way I speak affects the way you listen.
In the U.K., architects train for five years, and they spend one day on sound.
When you hear a child's voice, it will have that immediate effect of putting you in mind of looking after children.
I have visited a number of boutique hotels where you feel there is a little bit of self-indulgence going on.
I love reading other people's papers on the Tube.
Not even a woman cannot understand two people talking at the same time.
The desire to be right can be very destructive in relationships.
Sound affects us physiologically, psychologically, cognitively, and behaviorally all the time. The sound around us is affecting us even though we're not conscious of it.
We have the capacity for about 1.6 human conversations, so if you're listening to one conversation particularly, you're only left with 0.6 for your inner voice that helps you write.
We move through soundscapes all the time, and most of them are accidental - a by-product. Most retail soundscapes are accidental, incongruent with the brands, and mostly hostile.
We all like to look good. However, this basic human desire can often get in the way of our listening and our speaking. This tendency often evinces itself in two simple words: 'I know.' But if I know everything, what can I learn? Absolutely nothing.
A great deal of our work involves switching music off.
Intention is very important in sound, in listening. When I married my wife, I promised her I would listen to her every day as if for the first time. Now that's something I fall short of on a daily basis.
It is a mistake to assume that everyone listens like you do: your listening is as unique as your fingerprints, and so is everyone else's.
As parents, we tend to be in Tell rather than Listen mode.
My mother, in the last years of her life, became very negative, and it's hard to listen. I remember one day, I said to her, 'It's October 1 today,' and she said, 'I know, isn't it dreadful?' It's hard to listen when somebody's that negative.
This devaluing of listening is handed down from generation to generation. There are many children who don't have the experience of being listened to by their parents.
Music is the most powerful sound there is, often inappropriately deployed. It's powerful for two reasons: you recognize it fast, and you associate it very powerfully.
If you're listening consciously, you can take control of the sound around you. It's good for your health and for your productivity. If we all do that, we move to a state that I like to think will be sound living in the world.
If we teach our children how to listen properly to the world - and especially to each other - they will understand the consequences of their own sound and be far more responsible in making it.