During the 1990s, luxury became something exclusive and elitist. I think fashion got lost. It forgot about craft and culture.
As a child growing up in Ireland, you would have to go to Dublin if you wanted to go to the luxury brands. And I remember my mother being too uncomfortable to go into some of those stores. I want to get rid of the barrier.
What's so important with fashion imagery and with imagery in general is that it ultimately evokes an emotion.
When I became a teenager, I got very into clothing. I remember cutting Gucci advertisements and sticking them on my wall.
Britain and America are two examples where social media will only show you what you like.
The first thing I do in the morning is have an espresso - straight up - and read the papers. I like 'The Independent,' 'The Times,' and the 'Financial Times.'
The minute you can be predicted, as a brand, you've got a problem.
I was very into swimming, but I was never into contact sports. I think it was because I knew I wasn't going to get damaged.
Everyone has something to learn from one another. When different disciplines meet, it creates this amazing unpredictability.
To restart a brand, you have to make people forget what it was.
People get bored very quickly.
I always think the great thing about shirting is that it goes with jeans, and jeans are probably the most modern, functional garment that ever existed. That is what is so great about shirting - it is an up-play-down-play.
I find it difficult to go to museums. I prefer houses.
I've always loved collecting arts and crafts - I have pieces by Charles Rennie Mackintosh and William Morris at home in east London.
Collaborations are incredibly important in design.
I just don't ever want it to be nice. I'd prefer someone had a violent reaction to my collection than ever call it 'nice.'
I've always been massively aware of clothing.
I feel like if you have balance in life, you have to be consumed by your job because, ultimately, it will never be a job; it will never be something that you feel you're working on.
When I think of Uniqlo, I think of things that are perfectly made, that people have spent a lot of time considering.
If you're going to collect things because you think they have value, then don't collect. For me, you have to be obsessed, and there has to be something educational.
When I was younger, we went to Ibiza a lot because my parents bought an apartment there. I feel like that has always stuck with me.