Zitat des Tages über Merchandising:
Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.
I'm going to take over on the Techno Comics so I'm going to be dealing in the children's merchandising type department. But that's just setting it up and having somebody run it.
When you're really young, dating girls, and trying to explain Kiss, they just look at you like you're kind of crazy. I think they got so big in the Seventies and were such a phenomenon - they did the 'Kiss Meets the Phantom of the Park' movie, the solo records - some people only know the merchandising stuff.
We want to set a tone going into our fiscal year that starts Feb. 1, that Wal-Mart Stores is going to be aggressive in taking care of customers, taking care of our associates, communications and merchandising.
Madonna remains the most visible performer on the planet, as well as one of the wealthiest, but would anyone seriously say that artistic self-development is her primary motivating principle? She is too busy with Kabbalah, fashion merchandising, adoption melodramas, the gym, and ill-starred horseback riding to study art.
I find, in merchandising and design and creative, a business school degree isn't particularly helpful.
Of course, neither David or myself ever saw a penny from them; it was the early days of merchandising.
Advertising moves people toward goods; merchandising moves goods toward people.
I didn't make good money on 'Nightmare' until part three. I eventually got some nice merchandising checks.
Everybody got into the rugged outdoors business and into lifestyle merchandising and so forth and so on. And everybody was getting into catalogs and e-commerce and - you name it. It was just intense.
I wanted control over the merchandising, the actual packaging of the product. That was a big factor. The only way for me to exercise control on all those levels was to start my own label.
Great product trumps all. You can have the biggest marketing budget, the biggest show, a perfect merchandising plan, but at the end of the day, it doesn't mean anything if the design and quality of the product you are offering is not compelling.
It's a disease we have that we think that everything is explainable. It's a merchandising idea because you can sell explanations and cures for everything, but it doesn't work like that. It's very hard to understand everything.
Shutterstock has the tech ethos. Rex has the relationships, packaging, and merchandising know-how.
