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It takes more than just a good looking body. You've got to have the heart and soul to go with it.
Planning to write is not writing. Outlining, researching, talking to people about what you're doing, none of that is writing. Writing is writing.
When you've got good writing, you can kind of give up all the research, in a way, and start just following the emotional integrity of the journey of your character.
I think that's what good writing is all about. You go into a genre to talk about other things. Tolkein created a whole world to talk about the world he lived in.
The best way to become a successful writer is to read good writing, remember it, and then forget where you remember it from.
Good sense is both the first principal and the parent source of good writing.
It's all about knowing when to listen to that conversation and - without sounding really hokey - when to tune it out and follow your heart.
You have to keep your audience in your mind; if you're writing stuff that you know nobody's going to care about then you should rethink what you're doing!