Raghuram Rajan - Customers often value a good more when its price goes up. One reason may be its sig...

Raghuram Rajan Zitate

Customers often value a good more when its price goes up. One reason may be its signaling value. An expensive handcrafted mechanical watch may tell time no more accurately than a cheap quartz model; but, because few people can afford one, buying it signals that the owner is rich.

Raghuram Rajan

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Deutsche Übersetzung

Kunden schätzen oft mehr, wenn der Preis steigt. Ein Grund kann der Signalisierungswert sein. Eine teure, handgefertigte mechanische Uhr kann die Zeit nicht genauer als ein billiges Quarzmodell bestimmen. Aber weil sich nur wenige Menschen einen leisten können, signalisiert der Kauf, dass der Besitzer reich ist.

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