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Klaus Schwab Zitate

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Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.

Klaus Schwab

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Deutsche Übersetzung

Rentabilität, Wachstum und Absicherung gegen existenzielle Risiken sind entscheidend für die Stärkung der langfristigen Perspektive eines Unternehmens. Wenn diese drei Faktoren jedoch die „harte Macht“ eines Unternehmens darstellen, brauchen Unternehmen auch „weiche Macht“: Vertrauen und Akzeptanz der Öffentlichkeit, die durch die gesellschaftliche Verantwortung eines Unternehmens gewonnen wird.

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Annahme / Acceptance Aussichten / Prospects Bilden / Constitute Brauchen / Need Drei / Three Ebenfalls / Also Entscheidend / Crucial Erfüllung / Fulfilling Existenziell / Existential Faktoren / Factors Gegen / Against Gewonnen / Won Langfristig / Long-Term Leistung / Power Öffentlichkeit / Public Rentabilität / Profitability Risiken / Risks Schutzmaßnahmen / Safeguards Schwer / Hard Sozial / Social Soziale Verantwortung / Social Responsibility Stärkung / Strengthening Unternehmen / Company Verantwortung / Responsibility Vertrauen / Trust Wachstum / Growth Weich / Soft

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