Zitat des Tages von Trip Hawkins:
None of our competitors have ever made two systems that run the same software.
From day one our next generation system will run all our exsisting software - so that gives us a head start.
There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics.
Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside in the winter, so we are very productive!
If you always wanted to wait for something better, you'd never buy anything, right?
But we also think that we've got more quite alot more support than any new format has ever had.
Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.
Online console gaming will continue to grow at a healthy pace.
And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time.
What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later.
I'm not saying that more performance wouldn't be better - all these technologies are going to get better - that's the difference between first generation and second generation.
As a result, we will continue to see more innovation on the Internet and on mobile phones than on consoles.
With our next generation hardware, polygon rendering will probably be an area we'll get more heavily into.
But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.
The way companies hang on to their marketshare is by being scared.
We'll look at the japanese launch as a model and aspire to have things go as well as they did over there.
We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.
The only problem we've had is the amount of time it's taking people to develop titles.
